Job Description

Job Summary:

The Digital Strategist develops, implements, and manages digital marketing strategies to enhance the visibility, reputation, and engagement of Care New England across all digital platforms. This role supports CNE and its Operating Units by optimizing digital presence to drive patient acquisition, retention, and brand awareness.

You’ll collaborate with internal teams and external partners to ensure a consistent, data-driven, and impactful digital experience for our audiences.

Duties and Responsibilities:

Develop and execute comprehensive digital marketing strategies that align with organizational goals.

Manage SEO, SEM, email, and paid media campaigns to maximize reach and engagement.

Leverage analytics and reporting tools to assess campaign performance and identify optimization opportunities.

Collaborate with content creators, designers, and developers to ensure seamless campaign execution.

Implement A/B testing and use performance data to guide decision-making.

Provide expertise on email and SMS marketing, segmentation, and personalization.

Partner with cross-functional teams to ensure consistent messaging and branding across all digital channels.

Stay up to date on digital health trends, emerging platforms, and evolving technologies.

Present data-driven insights and recommendations to leadership and stakeholders.

Mentor junior team members and foster a collaborative, innovative marketing environment.

Requirements:

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Minimum of 5 years of experience in digital marketing or digital strategy (healthcare or regulated industry experience preferred).

Google Ads or Google Analytics certification preferred.

Additional certifications (e.g., HubSpot, Meta) are a plus.

Care New England Health System (CNE) and its member institutions, Butler Hospital, Women & Infants Hospital, Kent Hospital, VNA of Care New England, Integra, The Providence Center, and Care New England Medical Group, and our Wellness Center, are trusted organizations fueling the latest advances in medical research, attracting the nation’s top specialty-trained doctors, and honing renowned services and innovative programs to engage in the important discussions people need to have about their health.

Americans with Disability Act Statement: External and internal applicants, as well as position incumbents who become disabled must be able to perform the essential job-specific functions either unaided or with the assistance of a reasonable accommodation, to be determined by the organization on a case-by-case basis.

EEOC Statement: Care New England is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

Ethics Statement: Employee conducts himself/herself consistent with the ethical standards of the organization including, but not limited to hospital policy, mission, vision, and values.

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